Sales techniques

Mastering Export Success: How to Find Your Product's Positioning in Footwear Industry

Positioning your footwear product correctly in international markets is vital for achieving export success. Today, we delve into the...

The Power of the Pareto Principle, the 80/20 rule: Nurturing Your Key Clients for Business Success

In the dynamic realm of business, there exists a principle that often proves to be a guiding light for sustainable growth: the Pareto...

Turning Disputes into Opportunities: Strategies for Business Growth

Years ago, during my tenure in the Research and Development department of a prominent American buying office specializing in footwear, a...

Agile Selling: The Must-Have Framework for Sales Success

In a prior encounter, a client placed an order, he requested a slight modification on the proforma invoice he received from our order...

Unlocking the Secret to Turning Prospects into Clients with the SONCASE method and optimizing sales

What is the SONCASE method, and how it can turn prospects into clients and increase sales? S.O.N.C.A.S.E. origin from the French...

A checklist of trade fair mistakes to avoid

Expanding overseas sales is a common goal for many companies. Attending an international trade fair can be an effective way to achieve...

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